Oh this is good!

You will notice a remarkable sales improvement once you implement this single idea.

Your Buyers Came To You

As my popular eBay Guide A Little Direct Marketing Results in Big eBay Profits (http://reviews..com/A-Little-Direct-Marketing-Results-in-Big-eBay-Profits_W0QQugidZ10000000002806216) explains, people looking at your auctions have some level of interest in what you’re selling already. It’s your job to move into selling mode immediately. This does not mean that you become the clich?used car dealer. It means you work smartly to get high sales.

First of all, you now have time to describe the item. A billboard has time for perhaps 5 words that will hardly ever get read. How much of an ad can you convey that way?

In an eBay auction, however, you can use 5,000 words to describe your item (okay, maybe 5,000 is a little too much) and most lookers will at least read some of what you write. The ones who have an interest in your item, and remember many of them will have an interest automatically because of how they got to your auction page. Many will read everything you say.

You’re preaching to the choir so to speak. People with an interest in your product who clicked a list of search results to view what you had to say, really do want to know more about the item. All you need to do is tell them.

Use several sections to break up the text but tell everything you can about the item. Tell how the item benefits the buyer. Tell the item’s strengths. If the item is in good shape, state that early. List some important technical specifications if it’s something electronic or something whose specs are vital to a buyer.

Use some of the space to teach your buyer something. If you’re selling a juicing machine, explain that your juicer has a slower motor to leave more vitamins and enzymes in the juice that faster motors will burn up. If you’re selling a juicer with one of the faster motors then explain how your juicer’s juice will be ready more quickly than other juicers.

Honesty is the Only Policy

You must always be honest. Tout the benefits but list any drawbacks the item has. Otherwise your buyer will regret getting a surprise along with the item in the mail.

In general, you cannot really tell too much about your items.

Lead with the Best

Lead with your item’s most important benefits.

Prioritize the benefits of your item and put the most useful and sought-after benefits at the top of the listing. You then follow with the lesser benefits, the specs, the condition, and so on. (A new item with a full warranty is a good benefit that you would list early and not later in the Condition section by the way.)

Get your auction off to a running start fast and you’ll make more sales.