Selling expensive items on eBay is really no different than selling low cost items. Essentially,
no matter what you are selling, it all comes down to how you market the item. This doesn抰 mean you
have to surf around the Internet placing ads here and there ?when it comes to eBay auctions, the
marketing is all done at the eBay website. Basically, when you set up your auction, you are setting
up an automated marketing campaign.

First, you must determine what the value of your item is, in three different ways. This will help you
determine what your reserve price is. On eBay, the reserve price is the lowest price that you are
willing to accept for your item. First, have your high priced item evaluated to determine what the
actual market value is. Next, research similar items from past auctions at eBay to see what price
those items sold for. Finally, determine what the value of the item is to you. With this information,
you should be able to determine the lowest amount you are willing to sell the item for.

Set your reserve price, and then set your opening bid price lower than $50 ?no matter how
high your reserve price is. This is a marketing tactic. It will be hard to attract potential buyers to
an auction for an item selling for hundreds or thousands of dollars ?but getting them to an auction
where the opening bid is only $50 is quite simple. Remember, you don抰 have to sell the item to
anyone who bids less than your reserve price ?unless you choose to do so at the close of the auction.
This method of price setting resembles marketing gimmicks used by offline businesses that are simply
designed to æ…»et customers in the door.?/P>

Work hard on the description for your listing. Use words that really describe your item well. Provide
as many details as possible, including details that prove the authenticity of collectible items. Include
pictures of the item as well. Do not try to deceive potential buyers! If the item has marks or
scratches, simply be honest about it, and make sure that the pictures convey this as well. State how
the item will be packed and shipped. Also let potential buyers know that shipping insurance must be
purchased as well ?in case the item is damaged once it leaves your possession.

For higher priced items, most eBay buyers feel more comfortable using an escrow service. Offer this
as an option in your auction, with the understanding that the buyer must pay for the service. This
protects both parties from fraud, and it makes many buyers more open to spending the money to
obtain the item. eBay has partnered with an escrow service that is commonly used for high ticket items.