Folks search on eBay using a similar mindset to those surfing on the Internet at large. The key to creating effective auction titles that drive traffic, as well as the key to selecting keywords is to determine the EXACT search phrases folks are using. The most common mistake folks make is to choose keywords that they “think” bidders are using. The larger search engines allow public access to the their database to query search terms, Internet goliath Google allows access to a similar search field. To access the Google search term database, go to Google and search for “google keyword selector”. The 1st link is the Google tool. Though both Google and Yahoo/Overture market these pages as keyword selectors, they are actually online utilities designed to allow access to the volumous databases of search terms used over the years. To access the Yahoo/Overture Keyword selector, go to Yahoo and search under “Overture keyword selector”. The top match is your tool. The best method to use when starting your keyword selection process is to start with “global” terms and see what keywords your query will generate. The results may surprise you! Keep in mind that top in-demad keywords may not always be your best choice as the cost per click for high demand keywords may make top keywords impractical. Run your eye over the list generated with an eye to keywords that have decent volumes of searches as well.