Parents shouldn’t get caught up in purchasing high priced toys that are gender spacific or related to television characters. Remind your child that there may be a new toy he or she may like better tomorrow. You can always use tomorrow as an excuse. Instead focus on more general and education toys. The types of toys that will intrigue the mind, such as puzzles, building and art materials. These toys aren’t only more cost effective but they seem to last longer and get more use for their money. When your child begs for that particular doll or character named play set, remind them that they may save their own money to put towards those types of purchases.